Concept Generation

Innovation. The point at which products and services achieve best-in-class status.

How is that achieved?

It can be dumb luck. Or a simple passing thought. More often than not, however, innovation is achieved through the generation of concepts grounded in solving specific needs of the client, and the client's client. And it typically happens when a team of seasoned professionals works together until the concept has been fully conceived.

Dartay Communications understands the target marketing process, and helps you develop creative processes and messaging that will simplify your ability to communicate your vision to a targeted audience.

Need a new corporate identifier? A logo? An idea for a direct mail campaign? You‘ve come to the right place.

Branding

Branding. You hear that word a lot. But what does it mean?

To us it means more than just ensuring that consumers recognize a logo or product name. It means building and stirring an emotional reaction or experience in consumers for a particular company, product or service.

Or it’ll create an impression of some kind.

It’ll do something.

Dartay reinforces our client branding in each identity, marketing collateral and web site project we complete. This ensures that any attempt by the client to communicate with its target audiences will also include brand management.

Web Strategy

The Architecture -The first step in the development of your web site is the creation of your navigational map. Dartay Communications draws on years of experience and a keen understanding of what constitutes a positive user experience; and then we put ourselves in the mind of the target market, and develop an intuitive structure that maximizes access and appropriate touch points of your web site’s relevant content.

Link Popularity - A revealing study that identifies the number of external links that make reference to or contain a dynamic link to your URL. Our proprietary, cost-effective, four-phase methodology extracts critical, yet readily available information from the Web and applies it towards the development of a set of tangible, trackable results.

Enhance your company's targeted online marketing strategy for little or no additional investment today with Dartay Link Popularity Solution.

Search Engine Positioning Optimization - A study that identifies your current search engine positioning strength, and makes customized recommendations to further enhance this critical element of your online marketing strategy.

Free preliminary search engine analysis.